Michelle Sweetwood Karagodin
Brand Director @Whirlpool Corporation
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WORK HISTORY
Brand Director @Whirlpool Corporation
Lead the team driving brand strategy and execution for the Whirlpool brand
EDUCATION
Crotonville Alumni
Global leadership courses
Northwestern University
Bachelor of Arts, Communication Studies, Spanish
SKILLS
ABOUT MICHELLE SWEETWOOD KARAGODIN
A brand and digital marketing leader tested in challenging roles at leading global companies, I focus on building brand strategies and stories that stick and breakthrough campaigns and content with consumer and commercial impact. Some experiences and beliefs that shape how I work:*I\'ve been fortunate to learn from the best marketing minds and most skilled leaders from all over the world. I strive to pay that forward to the teams I lead and organizations I join (and always keep learning)*I gravitate towards organizations looking to build or rebuild - brand strategies, teams and beyond - towards the challenging moments in the gray*I find balance in being both gritty but goal-oriented, grounded but a big thinker, a team leader and team player, respectful of legacy but willing to push boundaries to beat trends to market*I prioritize servant leadership and building up my team. I bring 100% of myself to all that I do and try to show up with joyExpertise: Advertising, Brand Marketing, Brand Strategy, Campaigns, Community Engagement, Content Strategy, Cross-functional influence, Demand Generation, Digital Marketing, Social Media, Paid Media, Storytelling, Team leadership and organization building, Thought Leadership, Web
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