Michelle Kelly
Marketing and advertising executive | Pharma and biotech DTC, patient, digital, multichannel, multicultural | Strategy | Product launches | Highly effective P&L management | ROI-driven
- Role
- Director, Patient and Consumer Marketing, Oncology at Gilead Sciences
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Michelle Kelly
Marketing and advertising professional with award-winning campaigns and experience in pharma, CPG, retail and tech. Effective leader and mentor with high-energy, positive approach. Proven track record in building brands and businesses. Operations excellence through P&L management, and flawless execution of contracts, projects and SOW management.Brand positioningDigital StrategyBrand managementProduct managementP & L managementConsumer researchNew product developmentGlobal marketingPromotionsCRMSpecialties: New product development, branding, innovation, integrated marketing, channel agnostic planning
Experience
Director, Patient and Consumer Marketing, Oncology
Jun 2022 — Present · US
Leading patient and consumer initiatives on Trodelvy, across all indications.
Education
University of Minnesota
BA, Journalism/Communication
Skills
- Digital Marketing
- Strategy
- Brand Development
- Direct Marketing
- Market Research
- Mobile Marketing
- Product Development
- Marketing Communications
- Marketing
- Customer Insight
- Brand Architecture
- Crm
- Advertising
- Creative Services
- Interactive Marketing
- Creative Strategy
- Digital Strategy
- Media Planning
- Brand Management
- Marketing Strategy
- Creative Direction
- Outdoor Advertising
- Integrated Marketing
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