Michelle Stotz Gels
Customer Relationship Management and Digital Engagement Leader @WesBanco
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WORK HISTORY
Customer Relationship Management and Digital Engagement Leader @WesBanco
EDUCATION
Duke University
Irrational Labs Training, Master Class Behavioral Economics
The London School of Economics and Political Science (LSE)
Executive Training: Behavioral Economics, Behavioral Sciences
University of South Dakota
MBA & MIS
SKILLS
ABOUT MICHELLE STOTZ GELS
I thrive at the intersection of marketing strategy, technology, and digital user experience - leading large-scale transformations that drive growth across top financial institutions. My passion lies in leveraging a blend of strategic insight, advanced tech-stack enhancements, and elevated experience design to deliver measurable impact. Through these experiences, I\'ve developed a reputation as a valued partner to C-suite leaders, bringing a collaborative, results-driven approach to every initiative.My story is one of customer-centric transformations, illustrated by these milestones: I spearheaded a comprehensive plan for the strategic overhaul of Corporate and Institutional Banking’s digital presence by uniting a cross-functional team to integrate Salesforce CRM, Salesforce Marketing Cloud, and the AEM website experience. This initiative was designed to elevate brand visibility, enhance user experience, and boost lead generation. Projected to generate over $3 million in incremental revenue within the first year, this strategic transformation will position PNC for sustained growth and engagement: At BBVA, I led a team of 45+ in transforming end-to-end digital sales. I oversaw the rebranding and migration of BBVA’s website to Adobe Experience Manager, a platform upgrade which improved SEO and user experience across 2500 pages. With a capital investment of $20 million, I spearheaded the strategic improvement of BBVA’s Online Account Origination platform, enhancing funnel performance, customer satisfaction, and conversion: Trained in Europe, I built and implemented a strategy in the U.S. market that integrated behavioral science into digital journeys. This initiative generated $8 million in incremental annual revenue by embedding principles that influence decision-making into user journeys, increasing engagement and conversion rates.I believe shared OKRs make great business partners, learning is constant, data is everything, and listening to the customer is paramount. I’m always excited about connecting with others who share a vision for innovation and creating exceptional experiences.
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