Michelle Grens
Senior Product Marketing Manager @Avoxi
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WORK HISTORY
Senior Product Marketing Manager @Avoxi
I was recruited for this role to define the product marketing function for AVOXI, a communication platform as a service (CPaaS) provider specializing in contact center and virtual number solutions. Key Responsibilities- Nurture on-going dialogue between Product, Sales and Marketing to inform messaging, key talking points, support materials and product feature upgrades - Foster cohesion and message alignment through creation of a suite of materials that clearly articulate product benefits and overarching value proposition - Evoke enthusiasm and partnership while collaborating with cross-functional teams including product management, marketing communications, design, web, sales and demand generation - Drive team success by mentoring colleagues on effective copywriting; instill importance of tying messaging back to strategic goals and clearly emphasizing customer gains Key Achievements- Established foundational messaging, positioning and value propositions across 3 core product focus areas; developed sales enablement materials to empower customer-facing and marketing teams
EDUCATION
Middle Tennessee State University (MTSU)
Bachelor of Arts, French
ABOUT MICHELLE GRENS
Goal-oriented marketing leader with a unique blend of product and content marketing…
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