Michelle Shahparast
Head of Big Box & Retail Media Partnerships
- Role
- Head of Industry, Big Box Retail at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michelle Shahparast
Digital media and advertising expert with an interest in helping brands emotionally connect with today’s youth. I’m an entrepreneur at heart, who spent my college years creating a safe space for Millennials to fearlessly express themselves online. I went on to work for the fastest growing youth media companies, advising brands on how to effectively spend their media dollars.
Experience
Head of Industry, Big Box Retail
Apr 2024 — Present · New York, NY, US
Education
University of Maryland - Robert H. Smith School of Business
B.S.
Skills
- Strategic Planning
- Leadership
- Social Media Marketing
- Powerpoint
- Tutoring
- Content Strategy
- Event Planning
- Visual Styling
- Organization & Prioritization Skills
- Microsoft Excel
- Marketing
- Financial Analysis
- Social Media
- Microsoft Office
- Marketing Strategy
- Client Services
- Management
- Integrated Marketing
- Business Development
- Building Business Partnerships
- Academic Tutoring
- Customer Service
- Comscore
- Sales
- Public Speaking
- Blogging
- Social Networking
- Brand Strategy
- Strategic Financial Planning
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