Michelle Mickey Scott

About Michelle Mickey Scott

Forward-thinking, strategy-oriented leader with valuable experience managing PPC and branding for SaaS and CPG organizations, focused on increasing the conversions and e-commerce bottom line looking to bring process-centered and metric-driven abilities to interpret large data sets into actionable items while continuously working to empower teams to improve internal processes and focused on long-term targets. Google Ads, Google Analytics, Google Suite, Microsoft Suite, CRM, Adobe Creative Suite, social media, Instagram, Website Management, FacebookWHAT DO I BRING?Created the SOP framework for teams to standardize the campaign build process for launching new digital advertising campaigns.Planned and executed product photoshoots, demos, and product videos, from start to finish, including the brand presence at the Paddle Sports Retailer trade show. Collaborated with Google partners’ team to deliver search industry trends to clients.Provided monthly performance reports to team members based on the vertical.Created external and internal promotional materials for the restaurant, brewery, and sponsored events. SELECTED ACCOMPLISHMENTS: Reduced credits issued to clients due to late launch by 63% and streamlined the overall build process, decreasing friction points during the build process. Captured photos and videos and edited both for social media and aquaglide.com publication. Reported on CPC, CTR, Conversions, and impressions. Assisted the team with improving ad optimization scores in Google. Designed the Sol Power Pilsner sell sheet and 4 other beer variety sheets for the company’s brand redesign.ADDITIONAL SKILLSKPIs | Sales | Guiding | Analytics | Campaigns | Ecommerce | Marketing | Reporting | Wholesale | Management | Operations | Paid Media | Advertising | Marketplace | Promotional | Change Agent | Interpreting | Market Share | Digital Media | Merchandising | Media Strategy | Brand Marketing | Digital Content | Email Marketing | Marketing Plans | Site Operations | Content Creation | Content Strategy | Drive Engagement | Media Management | Digital Marketing | Display Marketing | Marketing Strategy | Marketing Leadership | Multi Million Dollar | Business Administration | Optimization Techniques | Adept | Monitor | Written | Creative | Managing | Planning | Influence | Inspiring | Strategic | Leadership | Collaborate | Influencing | Communicator | Problem Solving | Inspiring Others

Experience

1. Senior Digital Advertising Growth Strategist

   Realpage

   May 2023 — Present

   Digital Marketing Delivers Results for Neighborly Ventures

Education

• University of Oregon

  Bachelor's Degree, Advertising

• Willamette University

  Master of Business Administration, Marketing