Michelle Harris

About Michelle Harris

I don’t just use AI — I teach it how to think like your brand.With multiple graduate degrees and deep marketing experience in healthcare, pharma, and environmental science, I specialize in strategic content that’s scientifically sound and AI-enhanced. Whether the words come from a human or a large language model (LLM), accuracy and brand voice always come first.I work at the intersection of natural language processing (NLP), prompt engineering, and retrieval-augmented generation (RAG) to guide AI using real sources like journal articles, internal documentation, and scientific research — keeping content factual, compliant, and compelling. The result? AI that’s less likely to hallucinate and more likely to convert.As a fractional CMO, I bring strategic leadership and tactical execution to help companies:• Sharpen messaging• Scale content marketing• Accelerate growth on lean budgetsMy PhD-level training means I dig deep into data analysis, research insights, and complex industries without losing sight of the big picture.I’m remote-first but travel-friendly, ready to collaborate across time zones or hop on-site when needed. If you need a marketer who can marry AI smarts with science and storytelling — let’s connect. If you need a project manager with inside info on landing onsite/remote AI roles — DM for the deets.

Experience

1. Founder Fractional CMO

   Shel-Shok, Llc

   Jan 2006 — Present · Columbus, OH, US

   I founded Shel-Shok to guide B2B and B2C clients in the Health, Science, Tech, and Finance industries on enhancing their marketing efforts. Over nearly two decades, I’ve combined traditional and digital marketing expertise with cutting-edge AI to help businesses grow, save time, and reach their audiences more effectively. KEY CONTRIBUTIONS & IMPACT: Deliver AI-driven marketing strategies, including LLM training and generative AI content Build integrated campaigns across social, SEO/SEM, email, chatbots, and web analytics Provide strategic consulting and fractional CMO services to align goals and marketing Apply traditional expertise in branding, identity, print/digital campaigns, and research Educate clients on emerging tech and AI applications that save time and drive results🩺 APPROACH:Combine creativity, strategy, and technology to deliver practical, results-driven marketing solutions tailored to each client.

Education

• Miami University

  Master of Arts (M.A.) Candidate, Zoology, Environmental Education and Global Ecology

• Franklin University

  Master of Science Degree (M.S.), Marketing & Communication

• University of Florida

  Master of Science (MS) Coursework, Entomology

• The University of Akron

  Bachelor of Science (BS) Coursework, Chemistry

• The University of Toledo

  Bachelor of Arts (B.A.) Degree , Pre-Medical Biology

• Columbus College of Art & Design

  Bachelor of Fine Arts (BFA) Coursework , Advertising Design

• Walden University

  Doctor of Philosophy (PhD) Candidate / Master of Philosophy (MPhil) Degree, Management w/ Finance Specialization

Skills

• Leadership
• Holistic Life Coaching
• Entomology
• Environmental Education
• Training
• Keynote
• Finance
• Team Building
• Writing
• Economics
• Research
• Ecology