Michelle Salta
Brand Marketing Leader| Global Video Strategy | Creative Production and Operations
- Role
- Head of Video Production and Strategy Brand Marketing Leader at Hitachi Vantara
- Location
- Lake Oswego, OR, US
- LinkedIn followers
- 500 followers
About Michelle Salta
Emmy Award-winning brand marketing leader with 15+ years building global creative teams, production systems, and integrated brand campaigns. Currently directing video strategy at Hitachi Vantara, managing internal teams and agency partners across $1M+ annual budgets. I work at the intersection of storytelling, structure, and systems. Creative ideation that cuts through noise. Brand foundations that are strong enough to build from. Operations and team management that scale without breaking. These aren\'t separate skills. They\'re how good work gets made and delivered consistently. My career has spanned both sides of the camera — hosting an Emmy Award-winning show serving the global Filipino diaspora, and leading production teams that turn business outcomes into stories that people actually identify with. That range gives me something most creative leaders don\'t have: I understand what resonates, why it resonates, and how to build the machine that delivers it at scale. I\'ve built repeatable creative processes that don\'t crush creativity. Saved organizations $250K+ per quarter through strategic resource optimization. Scaled asset production from 100 to 300 monthly while maintaining brand standards. Worked with organizations to figure out who they are and how to tell people about it in a way that\'s true and meaningful. Bilingual: English and Tagalog.
Experience
Head of Video Production and Strategy Brand Marketing Leader
Jul 2023 — Present · Santa Clara, CA, US
Education
Ateneo de Manila University
Bachelor of Arts, Communications
1995 — 1999
Skills
- Marketing Communications
- Content Strategy
- Marketing Strategy
- Client Relations
- Video
- Technical Writing
- Marketing
- Social Media Marketing
- Management
- Training
- Product Marketing
- Strategy
- Digital Marketing
- Nonprofits
- Non-Profit Communications
- Non-Profits
- Copywriting
- Web Design
- Digital Media
- Video Production
- Corporate Branding
- Social Media
- Start-Ups
- Creative Direction
- Public Relations
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