Michelle Strauch
Marketing Strategist & Customer Retention Expert | Engagement Manager | Digital Marketing | Customer Success & Operations
- Role
- Marketing Manager at Lolly Ella
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Michelle Strauch
I am a creative and resourceful Marketing expert with extensive experience developing…
Experience
Marketing Manager
Nov 2005 — Present
Lolly Ella is a small family business that transitioned from bricks and mortar to establishing ourselves as an online retailer of fashion forward jewelry delivering business to consumer (B2C) products. Leading the marketing and strategies has been a key focus resulting in growing the customer database to 20K through omni-channel and multi-channel marketing. Analyzing and tracking customer data including demographics to develop targeted email campaigns, sales promotions and inventory management. Integrating information from Point of Sales (POS) system into marketing/communication platforms for execution of end-to-end marketing. Cultivating partnerships in our community and supporting causes benefiting women, children, veterans and the homeless with intent to give back and build awareness is instrumental of our sustainability goals.
Education
Walsh College
Certificate in Interactive Marketing
Walsh College
Bachelor of Business Administration - BBA
Skills
- Data Mining
- Research
- Budgets
- Customer Satisfaction
- Microsoft Word
- Microsoft Excel
- Marketing Communications
- Positive Can-Do Attitude
- Strategic Planning
- People Skills
- Data Warehousing
- Customer Retention
- Customer Service
- Marketing
- Data Analysis
- Digital Marketing
- Outlook
- Data Management
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