Michelle Reder

Experience

1. Global Marketing Manager

   Gf Piping Systems

   Nov 2021 — Present · Los Angeles, CA, US

   Define, develop and implement segment and product-focused marketing strategies alongside Process Automation Marketing Manager and Measurement & Control Product Management that supports the global, regional and local business objectives, across the core marketing disciplines-Develop marketing materials to support product launches, marketing campaigns and internal needs including webinars, brochures, webpages, etc-Deliver requirements of segment and product focused campaign briefs and projects on time and on budget. Regularly monitor and analyze marketing program effectiveness and performance-Oversee technical documentation and writing for Measurement & Control including manuals, datasheets, quick start guides, etc-Compose and release internal communications. Act as point of contact for external communications-Ensure the GF brand is properly used and implemented throughout the Measurement & Control organization-Oversee sales enablement for assigned segments and products by coordinating the preparation of relevant learning and development materials including webinars, eLearning\'s and Showpad developments to Sales team(s)-Manage three direct reports

Education

• UC Santa Barbara

  BA, Communication

• Drucker School of Management

  MBA, Marketing