Michelle Romero
Lead, Media Channels @ Petco | Performance Marketing
- Role
- Lead, Media Channels at Petco
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Michelle Romero
Creative performance marketer with a proven track record managing $80M+ in digital media programs across SEM, Social and Programmatic channels, with a passion for bridging analytical insight with creative storytelling.Having worked both agency-side, managing multi-client paid media portfolios, and brand-side, owning full channel strategies in-house, I bring a rare dual perspective to performance marketing. I love digging into the “why” behind consumer behavior, translating insights into campaigns that not only drive measurable results but also build genuine brand connections. Hands-on experience across the full media stack: Google Ads, Microsoft Ads, SA360, CM360, Meta, TikTok, Amazon, Pinterest, Snapchat, LinkedIn Ads, Google Analytics, Adobe Analytics, Looker Studio, GTM & GMC.Based in San Diego, but always open to connecting with other marketers, creatives & brands who are shaping what\'s next. Let\'s chat & see what we can accomplish together!
Experience
Lead, Media Channels
Mar 2023 — Present · San Diego, CA, US
Education
University of Arizona, Eller College of Management
Bachelor of Science in Business Administration
Mission Hills High School
High School Diploma
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