Michelle Robertson

WORK HISTORY

EDUCATION

ABOUT MICHELLE ROBERTSON

Experienced and results-driven, I\'ve consistently fueled the growth and profitability of diverse brands across industries like continuing medical education, book and magazine publishing, and finance. My strength is in crafting effective acquisition and retention strategies tailored to target audiences, leveraging insights gained through conversations, research, and analysis. This approach enables me to deliver compelling messaging and offers seamlessly across digital and traditional marketing channels.In leadership roles within cross-functional teams, I\'ve collaborated seamlessly with departments and external partners, fostering success in areas spanning editorial, production, customer service, sales, finance, and UI/UX development. This team-oriented approach ensures the achievement of goals and the surpassing of key performance indicators (KPIs).Strengths include-Strategic Brand Development & Revenue Growth-Innovative Product Development-B2C and B2B Acquisition & Retention Marketing: Print/Digital/Partnership-Audience Targeting-Campaign Analytics and Budgeting-Team Development & TrainingIn addition to excelling in Excel and PowerPoint, I bring extensive expertise across various platforms, including email tools (Iterable and Hubspot +CRM), survey platforms (Survey Monkey), project management systems (Asana and Redmine), learning management software (Centralpoint Oxcyon LMS), and fulfillment systems (Multipub).Bringing a wealth of experience and a proven record of success to any marketing team, my commitment is all about driving growth, achieving objectives, and sparking innovation through a collaborative team approach.