Michelle Quicho

About Michelle Quicho

I am an ambitious, forward thinking sales executive with over 25 years experience in advertising, media and AdTech/MarTech. I am adept in developing strategy and multi-channel campaigns, building teams from the ground up and scaling. I have a track record of creating new business opportunities at both the client and agency level, growing those relationships through consultative selling and leading effective teams. A recognized leader as a contributor with early-stage companies. I offer experience in client-oriented project and account management and success selling both print and digital formats (display, video, mobile, OTT/CTV, programmatic). I strategized and built Yahoo\'s first programmatic Agency Platform sales team, growing revenue with focus on self-service Demand Side Platform (DSP) adoption.I started the Detroit BrightRoll office and led growth via key collaborations on new ad units, new measurement initiatives, and by launching DSP opportunities. In terms of project management, I initiated expansion of the Kellogg\'s online video platform partnership resulting in growth to EMEA and APAC. I also spearheaded BrightRoll\'s viewability initiative with MOAT and launched the Fox Audience Network in the Midwest, focused on monetizing MySpace data.I envision a future where good programmatic ad talent is readily available, well-trained and interested in specializing in AdTech/MarTech careers with high growth potential. I am very passionate about building / leading effective teams & mentoring individuals to perform at their full potential. Thanks for reading and you can feel free to connect or message me here.*Certifications: Google Analytics, BrightRoll DSP, TripleLift Native Academy, Innovid DCO, Cornell Executive Leadership, Beachbody CoachMQDSolutions.com: Effective Leadership & Management Coaching

Experience

1. Senior Director of Sales, Strategic Accounts

   Innovid

   Dec 2024 — Present

   In Feb 2025 Innovid was acquired by Mediaocean (Flashtalking). Manage the Detroit Strategic Accounts Sales team with a focus on automotive and finance industries. Innovid powers advertising delivery, personalization and measurement across linear, CTV and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, screens and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising.

Education

• Michigan State University

  Bachelor of Arts (B.A.), Advertising

  1993 — 1997

• Michigan State University - Eli Broad College of Business

  Master of Business Administration (M.B.A.), Integrative Management

  2013 — 2015

• Cornell University

  Executive Leadership Certificate

Skills

• Advertising
• Ad Networks
• Strategy
• E-Commerce
• Social Networking
• Lead Generation
• Sales
• Online Advertising
• Advertising Sales
• Mobile Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Interactive Marketing
• Account Management
• Social Media
• Digital Strategy
• Management
• SEO
• Media Planning
• Sem
• Salesforce.com
• Online Marketing
• Video Advertising
• Comscore
• Web Video
• Mobile Advertising
• Digital Media
• Digital Marketing
• Strategic Partnerships
• Crm
• Customer Relationship Management (Crm)