Michelle Oglakhchyan
VP, Performance Media @PrettyLitter
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WORK HISTORY
VP, Performance Media @PrettyLitter
Los Angeles, CA, US
Lead all things performance paid media.
EDUCATION
Loyola Marymount University, College of Business Administration
Bachelors of Business Administration, Marketing and Management
Loyola Marymount University
MBA, Marketing and International business
SKILLS
ABOUT MICHELLE OGLAKHCHYAN
Veteran growth marketing professional with extensive experience in developing, implementing, and managing successful customer acquisition campaigns focused on both direct to consumer brands and B2B services. I hold an MBA in Marketing Management and International Business from Loyola Marymount University.During my digital marketing tenure. I\'ve worked on over 250 digital campaigns, predominately focused in driving e-commerce performance and lead-generation goals. I have hands-on expertise managing and analyzing Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display/Programmatic, Retargeting, Inbound Marketing (Drip Campaigns), Email Marketing (Welcome Series, Win-Back, Non-Purchaser, Abandon Cart, and Newsletter campaigns), Content, PR, Paid Social Media (expert Facebook Marketer managing over seven figures in budget, Mobile, Shopping Comparison Engines, and Affiliate Marketing.I consider myself a blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving. I have predominately been attracted to fast-paced \"start-up\" type environments where I can directly see my impact, be given a high degree of autonomy to innovate and execute marketing solutions and where I can be part of something new and exciting.AREAS OF EXPERTISE:Customer Acquisition: E-commerce, Lead Generation, SEM, SEO, Content Marketing, Display, Retargeting, Paid Social, Shopping Comparison Engines, Affiliate Marketing Customer Retention: Email, CRM, Customer Segmentation Analytics and Reporting: Google Analytics, Google Tag Manager Implementation and Management, Audience Segmentation, A/B Testing, Excel, SQL, Campaign Optimization Client Services: Bus Dev and Sales collateral and communication Traditional Media: Direct Mail Development and Execution, Trade Shows (Exhibiting, Sponsorships)Content Creation: White-paper, E-Books, Case-Studies, Articles, Blog-Writing, Marketing Collateral, Website development/revitalization
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