Michelle Woods Nassano
Lifecycle Marketing @ Zendesk
- Role
- Group Manager, Lifecycle Strategy at Zendesk
- Location
- San Rafael, CA, US
- LinkedIn followers
- 500 followers
About Michelle Woods Nassano
Over the course of my career, I’ve led Customer Lifecycle Marketing, Go-to-Market, Product Marketing, and campaign customization initiatives at both SaaS and DTC companies. I am eager to collaborate cross-functionally to find untapped opportunities to help customers realize value and drive retention for the business.A data-driven marketer, I have an aptitude for delivering a customer-first vision that aligns strategic business goals to measurable improvements in customer behavior. A/B testing into optimizations, piloting new channels, refining segmentation, and personalizing messaging, my team and I drive product adoption, cultivate customer satisfaction, and encourage account expansion.
Experience
Group Manager, Lifecycle Strategy
Nov 2025 — Present
Education
Universitat de Barcelona
Spanish Art History and Spanish Language
2006 — 2007
Northwestern University
BA, International Studies, Spanish
2004 — 2008
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