Michelle S.
Integrated Marketing & GTM Strategist | Brand Positioning • Product Launches • Consumer Growth
- Role
- Growth Marketing Manager at Hearst
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Michelle S.
I’m a strategic marketing leader specializing in go-to-market strategy, brand positioning, and integrated growth campaigns across consumer products and digital services.My work sits at the intersection of brand storytelling and performance marketing, where I translate audience insights and market opportunities into cohesive cross-channel strategies that drive measurable business impact.Across organizations like Hearst and Samsung, I’ve led GTM initiatives, product launches, and integrated campaigns that increase customer acquisition, accelerate subsciption growth, and strengthen brand equity.I thrive in collaborative environments and bring a strong ability to align cross-functional teams across marketing, product, creative, sales, and UX to deliver complex campaigns from strategy through execution.I’m especially drawn to purpose-driven organizations operating at the intersection of business, technology, and culture where marketing can drive not only growth, but meaningful impact.If you\'re building something ambitious, I’d love to connect.
Experience
Growth Marketing Manager
Aug 2025 — Present · New York, NY, US
Leading go-to-market strategy and integrated growth marketing across Hearst’s lifestyle and automotive portfolio.My role sits at the intersection of brand, product, and growth marketing, translating editorial storytelling and audience insights into cohesive, cross-channel campaigns that drive subscription growth and customer acquisition.Key areas of focus include go-to-market strategy, brand positioning and messaging, integrated campaign development, and cross-functional alignment across product, editorial, marketing, and creative teams.
Education
Product Marketing Alliance
Product Marketing Scholar Program, Marketing
Ludong University (鲁东大学）
non-degree program, Mandarin Chinese
Qingdao University (青岛大学)
Advanced Mandarin Chinese Language and Culture Study Abroad
University of South Florida
Bachelor of Arts (B.A.), International Business
Fordham Gabelli School of Business
Master of Business Administration - MBA, Marketing
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