Michelle Lapierre

About Michelle Lapierre

I have been an integral part of an executive leadership team driving strategy in sales and marketing for global expansion with a Fortune 200 company for 20+ years. My broad business perspective gives me the ability to conceptualize and cultivate a strategic vision, and develop, grow and train sales, marketing and customer-facing employees globally. I have successfully implemented employee engagement programs, customer experience initiatives and loyalty programs. I now contribute to the success of enterprise, medium sized and start-up businesses. Opportunity Development – Trusted advisor with broad business perspective to drive B2B sales by developing custom content + communications plans, and relationship goals based on client business objectives, defined pain points, and archetypical perspective. o Market research, Data analysis, Strategic account plans, RFP/SOW development, Marketing and Partner programs o Ensure programs deliver maximum value and provide consistent quality to exceed customer’s expectations Sales + Marketing Alignment – Using a multi-channel approach, launch innovative sales, marketing, and customer care initiatives across digital, social, and traditional sales and marketing channels to drive consideration, trial, acquisition, retention, and revenue. o Remain competitive, optimize ROI, track and analyze metrics, provide progress reporting to stakeholders o Campaign development, execution, maintenance, measurement and refresh o Content creation for blogs, articles and RFPs by ghostwriting, guest writing, and editing Cultivate High-Performing Project Teams – Collaborative and hands-on leadership style within myriad roles of sponsoring, building, and participating in effective project teams with strong organizational focus on roles + responsibilities. o Using compromise and influence, Identify/balance multiple priorities, and develop effective solutions Effective Processes – Define, map, develop and improve process flows to reach target goals across organization. o Change management, Customized training, Business systems, IT collaboration o As client advocate, ingrain Voice of the Customer (VOC) into decision-making processes

Experience

1. Program Manager

   Marriott International

   Feb 2022 — Present · Bethesda, MD, US

   Design and launch the Check Out for Children program, a global fundraising effort benefitting our strategic partner, UNICEF. Deploying now internationally (excluding US|CAN, Greater China and UAE) the process is to invite our guests to add US$1 (or local equivalent) per night to their room bill. Our goal is to become UNICEF\'s largest corporate partner in terms of raising donations, and build awareness for the incredible impact their programs are having on children\'s welfare in over 190 countries and territories. Donate now at unicef.org

Education

• University of Redlands

  Master's degree

• Michigan State University

  Psychology, Sociology