Michelle Meier-Johnson

About Michelle Meier-Johnson

Strategic marketing leader with 15+ years of experience driving measurable growth across digital marketing, paid media (PPC), eCommerce, SEO/SEM, social, email, analytics, and public relations. Known for translating data and insights into high-impact strategies that connect meaningfully with target audiences across the full customer journey.Proven track record of developing and executing integrated marketing initiatives spanning brand strategy, digital campaigns, advertising, PR, and experiential events. Extensive experience building brand awareness and top-of-mind positioning for organizations across diverse industries. Trusted partner to CEOs, shareholders, and senior leadership, leveraging initiative, influence, and disciplined execution to increase revenue while optimizing budgets and reducing spend.Core Skills & Expertise:Digital Marketing Strategy & Execution • Data & Marketing Analytics • Paid Media / PPC • eCommerce • SEO/SEM • Website Development • Brand Strategy • Social Media Strategy • Content Creation (Creative & Technical) • Marketing Communications • Public & Media Relations • Crisis Communications • Business Development • Team Leadership & Staff Development

Experience

1. Director, Marketing, Communications & Enrichment Programming

   Troon

   Jul 2023 — Present

   Lead the development and execution of integrated, data-driven marketing strategies that strengthen brand visibility, deepen member engagement, and drive acquisition. Combine digital innovation with traditional marketing to ensure consistent messaging, measurable outcomes, and alignment with organizational priorities. Partner with leadership to translate strategy into campaigns that enhance reputation and support sustainable growth.Key Contributions:Strategic Marketing Leadership: Plan and execute omnichannel campaigns integrating social media, email automation, programmatic advertising, web analytics, and traditional media to support membership growth and retention.Digital Optimization: Manage SEO/SEM and PPC programs, using Google Analytics and Meta Business Suite to monitor performance, optimize conversion paths, and guide decisions.Brand Positioning & UX: Refine messaging and optimize digital touchpoints to align with member personas, delivering a seamless user experience.Marketing Technology Management: Oversee CRM (Salesforce), CMS (ForeTees, WordPress), and marketing automation tools (HubSpot, Mailchimp) to improve workflows, unify data, and enable targeted communications.Content Strategy & Analytics: Lead multi-platform content initiatives using keyword research, A/B testing, and engagement analytics to improve relevance, reach, and ROI.Audience Engagement & Lifecycle Marketing: Develop automated, behavior-driven campaigns to increase engagement, retention, and loyalty.Event Marketing: Execute multi-channel campaigns for events, leveraging tracking and performance metrics to maximize participation and measure impact.Through strategic insight and innovative use of marketing technology, I position Troon and Tripoli as premier destinations for connection, community, and professional growth while building a high-performing marketing function that consistently delivers measurable results.

Education

• California State University, Northridge

  BS, Marketing

Skills

• Strategic Planning
• Brand Development
• Customer Service
• Marketing Communications
• Marketing Management
• Email Marketing
• Newsletters
• Social Networking
• Social Media Marketing
• Microsoft Office
• Development of Strategic Marketing Plans
• Market Planning
• Business Development
• Event Planning
• Online Marketing
• Marketing
• Integrated Marketing
• Strategy
• Direct Marketing
• Direct Mail
• Marketing Strategy
• Leadership
• Research
• Advertising
• Public Relations
• Media Relations
• Training
• Account Management