Michelle Choy
Digital Brand Manager @the LEGO Group
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WORK HISTORY
Digital Brand Manager @the LEGO Group
Markham, ON, CA
Lead the strategic growth ambitions for the Adults and Preschool audiences in Canada, overseeing audience communication planning and managing a portfolio Ensure alignment between marketing plans and commercial performance by optimizing the marketing investment model and cross-funcational alignments across owned, earned, shared and paid teams.
EDUCATION
The University of Winnipeg
BBA, Business and Administration
RRC Polytech
Creative Communications Diploma, Creative Communications Joint Degree
The University of Winnipeg
Bachelor of Arts in Communications, Creative Communications Joint Degree
SKILLS
ABOUT MICHELLE CHOY
Integrated Marketing Strategist | Digital Strategist | Brand Builder | Customer-First ThinkerI\'m a digital marketer with experience across SEO, mall and social media marketing, ecommerce, and digital merchandising. I currently support owned channels and integrated campaigns to shape strategies for both D2C and B2B audiences.I’ve launched social media channels, Amazon campaigns (search, and display), and cross-channel plans, and contributed to a global agency transition—gaining valuable perspective on building more effective, connected marketing. I\'m passionate about continuous improvement and creating experiences that truly resonate with customers.
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