Michelle Maxberry
Manager, Pr and Marketing, Adventist Healthcare Shady Grove Medical Center @Adventist HealthCare
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WORK HISTORY
Manager, Pr and Marketing, Adventist Healthcare Shady Grove Medical Center @Adventist HealthCare
RESPONSIBILITIES• Develop and execute strategic marketing and communication campaigns for an acute care hospital, with a focus on Women & Infants service lines including Labor & Delivery, Mother-Baby, NICU, and the Maternal Care Center.• Lead public relations initiatives, manage media relations, and coordinate proactive story pitching to enhance brand visibility and strengthen community trust.• Write and curate engaging content for consumer websites, blogs, newsletters, social media (7K+ followers), and the quarterly community magazine (circulation 200K).• Oversee online reputation management through social media monitoring, community engagement, and compassionate response strategies.• Partner with clinical and administrative teams to create cohesive messaging and branded materials for patient education, print, and digital campaigns.• Plan and direct the hospital’s long-standing annual NICU Reunion—Shady Grove’s signature community event—welcoming up to attendees and managing a $12K budget.
EDUCATION
Franklin University
Master of Science - MS
Ohio University
Bachelor of Science - BS
SKILLS
ABOUT MICHELLE MAXBERRY
With over 15 years of experience in leadership, strategic communication, and community…
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