Michelle Mariola

About Michelle Mariola

As a brand and marketing executive, I help organizations unlock their potential by aligning people, purpose, and positioning. My passion lies in shaping corporate, employer, and personal brands that not only stand out — but stand for something. Whether I’m coaching leaders, developing strategic marketing frameworks, or building high-performing teams, I focus on what drives resonance, relevance, and results.With over 25 years of experience, I’ve partnered with organizations across a wide range of industries — from real estate and financial services to manufacturing and construction. I’ve led enterprise brand transformations across 14 countries, helped raise $100M+ in capital through strategic storytelling and go-to-market initiatives, and built marketing infrastructures that scale with growth.Currently, I support CMC, a construction and materials company, in developing a Commercial Operating Framework and playbooks to drive alignment between sales and operations by line of business. I also work with United Scrap Metal, a mission-driven recycling and manufacturing company, where I’ve contributed to marketing, communications, and leadership development at scale.My career has evolved from luxury lifestyle marketing to helping blue-collar industries elevate their voice, culture, and impact — proving that great branding is industry-agnostic when it’s rooted in authenticity and purpose.If you\'re focused on growing a business, transforming a team, or crafting a brand that leaves a meaningful mark — let’s connect.Core Competencies:Brand Strategy & DevelopmentCorporate, Employer & Personal BrandingMarketing Coaching & AdvisoryGo-to-Market Planning & ExecutionContent & Digital Marketing LeadershipCustomer Experience (CX) OptimizationTeam Leadership & Talent DevelopmentChange Communications & Culture BuildingCommercial Strategy AlignmentExecutive Storytelling & Messaging

Experience

1. Chief Brand Strategist

   Mariola Unlimited

   Jan 2014 — Present · Sarasota, FL, US

   I help organizations align people, purpose, and positioning—and turn that into market impact. I partner as a fractional Head of Marketing (Director/VP level) to build strategy, teams, and repeatable growth programs across real estate, construction/manufacturing, technology/SaaS, financial services, and professional services.Go-to-market & demand gen: Build GTM roadmaps, campaigns, and content engines tied to pipeline, CAC, and win-rate targets.Brand strategy: Corporate, employer, and personal branding—positioning, messaging, visual systems, and activation.Organizational design & leadership: Stand up or reshape marketing organizations; set operating rhythms, KPIs, and coach leaders one-on-one.Sales alignment: Create commercial playbooks and enablement (territories, account plans, ABM, VoC/NPS).Leadership development: Design and facilitate workshops and cohort programs, as well as provide ongoing management coaching.Selected impact: Led enterprise brand work across 14 countries; helped raise $100M+ in capital through strategic storytelling and GTM initiatives; built marketing infrastructures that scale with growth. Current work includes commercial operating frameworks (CMC) and large-scale culture/communications & leadership development (United Scrap Metal).

Education

• Art Institute of Philadelphia

  Commercial Design

Skills

• Advertising
• Budgets
• Direct Mail
• Sales Process
• Community Outreach
• Lead Generation
• Customer Acquisition
• B2b
• Direct Marketing
• Integrated Marketing
• Marketing Management
• Email Marketing
• Trade Shows
• Online Advertising
• Strategy
• E-Commerce
• Marketing Research
• Management
• Team Building
• Nonprofits
• New Business Development
• Business Development
• Strategic Partnerships
• Strategic Communications
• Digital Marketing
• Account Management
• Branding & Identity
• Corporate Branding
• Salesforce.com
• Copywriting
• Marketing Communications
• Crm
• Market Research
• Sem
• Multi-Channel Marketing
• Product Marketing
• Social Media Marketing
• Brand Development
• Segmentation
• Online Marketing