Michelle Kim
Vice President of Marketing @Phi Chi Theta - Zeta Upsilon Chapter
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WORK HISTORY
Vice President of Marketing @Phi Chi Theta - Zeta Upsilon Chapter
San Diego, CA, US
Launch and manage a TikTok page, driving an engagement rate of 6% through trend-driven content• Curated promotional materials and coordinated merchandise sales to represent the chapter• Designed an Instagram carousel that achieved 13K+ views and a 2.6% engagement rate• Update and maintained the chapter website and LinkedIn profile to ensure clear and consistent branding
EDUCATION
Gretchen Whitney High School
High School Diploma
Sogang University
Business
University of San Diego - Knauss School of Business
Bachelor of Business Administration - BBA, Marketing
ABOUT MICHELLE KIM
My name is Michelle Kim, a fourth-year Marketing student at the University of San Diego with a minor in Visual Arts. Currently working as a Growth Strategy Creative Intern at Abyssal Digital, I am contributing to innovative ad creative projects for a diverse client base through Meta and Google Ads. In addition, I am experienced in directing influencer outreach, social media outreach, and user-generated content, managing campaigns, creating engaging content, and supporting brand activations. I am passionate about leveraging creativity and strategic thinking to drive impactful marketing solutions in dynamic industries. I am excited to grow within the beauty and fashion industries and eager to connect with professionals who share a passion for impactful, thoughtful, and globally minded work. Let’s connect!
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