Michelle Marguth
Product Marketing and Growth Strategist
- Role
- Product Marketing Manager at Cake Pos
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Michelle Marguth
I have spent the last 12+ years working in marketing, sales and business development roles, currently leading growth and product marketing projects at CAKE. From my diverse background coming from Computer Science and my experience working with all parts of an organization, I have a unique understanding of the inner workings of companies, what drives their growth, and how to understand and communicate with customers. As a marketer, I have experience in multiple channels including Paid, Social, Content, SEO/SEM, Event, and Product Marketing. I develop frameworks for growth initiatives driving ideation, testing, and measuring results against KPIs. I build user growth into products and measure for success, leading teams to develop projects from conception to completion.Skills: SQL | LTV | CAC | A/B testing | SEO | Excel | Tableau | Channel prioritization | Customer acquisition strategy | Google AdWords | Google Analytics | Apple Search Ads | Messaging | Content marketing | Email marketing | Cohort analysis | Financial modeling | Virality | Multi-channel attribution | Web scraping | Native ads | On-boarding tear downs | KPIs | Facebook & Twitter Ads | PR | Partnerships | Affiliate outreach | Case studies | Lifecycle Marketing | Wireframing | User testing | Product Design | User flows | Behavioral Interviews | Prototyping | Sales | Lead GenerationWhat I\'m into: My backyard chickens and border collie/husky pup, finding new interests and becoming exhaustively obsessed, personal health and bio-hacking, cooking all the foods, and then eating them too.
Experience
Product Marketing Manager
Feb 2016 — Present · Redwood Shores, CA, US
Driving engagement and shaping the customer experience through product, marketing, and unicorn dust.
Education
Udemy
Photoshop
Oregon State University
Bachelor of Science, Computer Science w/Business Administration minor
2003 — 2007
Khan Academy
Intro to HTML/CSS: Making Webpages
Skills
- Selling
- Start-Ups
- Strategic Partnerships
- Enterprise Software
- Ccnp
- Business Development
- Ip
- Marketo
- Telecommunications
- Product Marketing
- User Experience
- Crm
- Product Management
- Networking
- Lead Generation
- Html
- Video Conferencing
- Strategy
- Wireless
- Hubspot
- Go-to-Market Strategy
- Google Adwords
- Growth
- Facebook Marketing
- Cisco Ucs
- Network Design
- Ccda
- Virtualization
- Program Management
- Managed Services
- Saas
- Management
- Telepresence
- Routing
- Sales
- Cisco Technologies
- Mobile Devices
- Leadership
- Voip
- Channel Partners
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