Michelle McCue
Communications executive with 20+ years experience. Expertise in strategic visibility planning, team management, and client management. Serves as trusted client advisor for all things communications.
- Role
- Senior Communications Manager at VHB
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Michelle McCue
I\'m a natural leader adept at identifying challenges and opportunities, devising…
Experience
Senior Communications Manager
Jan 2024 — Present · Providence, RI, US
Drive new business growth with strategic visibility campaigns, develop company thought leadership, and celebrate team achievements through impactful internal and external communications. Coordinate communications strategies across 13 regional offices with nearly employees.• Manage strategic communications and visibility activities for the New England Region. • Serve as point person/liaison to corporate team, market leaders, marketing teams, and HR partners. • Plan, direct, and implement communications deliverables to enhance visibility for key practice areas, markets, thought leaders, projects, and pursuits. • Develop and execute strategies, processes, and protocols for communications programs. • Oversee communications programs to improve VHB\'s relations and engagement with employees, clients, and the AEC industry. • Drive the development and implementation of proactive strategic communications plans and programs in support of VHB’s strategic plan and key growth initiatives related to key clients, pursuits, projects, and employee engagement activities and programs.• Manage the regional Communications team, including hiring and training employees; planning, assigning, and directing work; evaluating performance; rewarding and disciplining employees; coaching and motivating; and addressing problems.• Work with offices, client, pursuit, marketing, and HR teams to collaborate on and direct the focus and content for internal and external communications pieces and other visibility efforts (e.g, pursuit-specific positioning pieces, employee engagement activities and programs, client-focused brochures, communication pieces).
Education
California State University, Fullerton
Master of Arts, Mass Communications
2003 — 2008
University of California, Riverside
Bachelor of Arts - BA, Creative Writing
1997 — 2001
University of Massachusetts Amherst
Master of Regional Planning, City/Urban, Community and Regional Planning
2020 — 2022
UCLA
Journalism
Skills
- Publicity
- Social Networking
- Social Media Marketing
- Integrated Marketing
- New Media
- Strategic Communications
- Press Releases
- Digital Media
- Promotions
- Storytelling
- Brand Management
- Content Strategy
- Marketing Strategy
- Writing
- Strategy
- Social Media
- Digital Marketing
- Marketing
- Copy Editing
- Video Production
- Event Management
- Public Speaking
- Mobile Marketing
- Strategic Planning
- Marketing Communications
- Public Relations
- Media Relations
- Online Advertising
- Event Marketing
- Creative Writing
- SEO Copywriting
- Web Content
- Customer Engagement
- Newsletters
- Publications
- Interactive Marketing
- Audience Engagement
- Advertising
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