Michelle Liu

CRM Coordinator - Crowell & Moring | Data-Driven Marketing & Operational Efficiency

Role
Crm Coordinator at Crowell & Moring
Location
Jacksonville, FL, US
LinkedIn followers
500 followers

About Michelle Liu

Skilled in creating practical solutions through data analysis, marketing automation, and…

Experience

  1. Crm Coordinator

    Crowell & Moring

    Mar 2024 — Present · Washington, DC, US

    Maintained a database of 110K+ contacts and 50K+ company records for a firm with 1K+ attorneys • Tracked real-time go-to-market efforts and utilized online and LinkedIn research to maintain up-to-date client and alumni records• Prepared data for system migration from InterAction to DealCloud and conducted User Acceptance Testing (UAT) to ensure successful integration• Collaborated cross-functionally to support marketing, business development, and international teams by preparing and managing targeted marketing lists to enhance outreach effectiveness

Education

  • University of Florida

    Master's

    2020 — 2021

  • University of Florida - Warrington College of Business

    Bachelor of Science - BS

    2017 — 2021

  • FIE: Foundation for International Education

    Business

    2020 — 2020

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