Michelle Goldberg
Account Manager @Go Fish Digital
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WORK HISTORY
Account Manager @Go Fish Digital
Raleigh, NC, US
EDUCATION
University of Nevada-Las Vegas
Bachelor of Arts - BA, Journalism and Media Studies; Advertising & Marketing (IMC)
SKILLS
ABOUT MICHELLE GOLDBERG
As a kid, I wanted to be a Marine Biologist or Rock Star (I know polar opposite). After I grew up - I went to college, got a degree, and landed a job. Looking back, I would still love to be a Rock Star, but I love what I do, which is Marketing. Over the last 10+ years, I have stretched my creativity and analytics skills. My experience spans both agency and client-side environments, allowing me to cultivate a comprehensive understanding of the marketing landscape. I am passionate about Marketing and enjoy being creative, collaborating on strategies, leading a team, and solving problems for large corporations and small businesses. I enjoy managing teams, creating impactful content, and developing integrated marketing campaign strategies based on data and intuition. I strive to stay current on social media, marketing trends, and technical digital marketing tools, and I am well-versed in many marketing concentrations- Account Management and Client Relations- Marketing Project Management (ClickUp, Workamajig, Jira, Trello, Teamwork, Figma, etc.)- Brand Management- Strategizing Effective Multi-Channel and Omni-Channel Marketing Campaigns- Reports & Analytics (Google Analytics, SEMrush, etc.)- Customer Journeys Development and Analysis- Copywriting (SEO, Creative, Press Releases, Blogging)- Content Creation- Email Marketing (MailChimp, Maropost, SendGrid, WordFly, Etc.)- CRM and Marketing Automation (HubSpot, Salesforce)- WordPress (CMS platforms)- Website Management and Development (PM)- HTML & CSS knowledge- Paid Media (Social Ads and Google Ads)- Graphic Design- Photo and Video Editing (Adobe Photoshop & Premiere, Canva)- Local and International Media (TV production)- Client Success Management, Onboarding, and Training- Employee Training, Development, and Coaching- Leadership & Team Management I am always up for a challenge and learning about new industries; in my career, I have been lucky enough to use my marketing skills in travel & tourism, manufacturing, hospitality, casinos & gaming, entertainment, health & wellness, technology/SaaS, and automotive industries.If you want to work with or hire me, please message me through LinkedIn!
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