Michelle Lentz
Strategic Client Services | Growth & Vision Leadership | Talent Mentorship & Development | Brand Strategy & Performance Marketing | Omnichannel & Digital Experiences
- Role
- SVP Account Director at Greater Than One
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Michelle Lentz
An accomplished agency leader and marketing executive with over 20 years\' experience…
Experience
SVP Account Director
Jul 2024 — Present · Boston, MA, US
Business portfolio lead responsible for the health, growth and success of a mix of revolutionary, patient-centric life science clients. Greater Than One powers these relationships with a fusion of media, data and technology through an omnichannel mindset. We believe in the living idea - the concept that an idea (brand, message, etc.) truly comes to life once it\'s in the hands and on the screens of our client\'s customer. Honored to support client partnerships with Alexion Pharmaceuticals, Avidity Bioscience, Alnylam Pharmaceuticals, Dompe, Integra LifeSciences and more. Focused on ensuring business impact for our clients, championing their efforts in helping create happy, healthy lives for their patients.
Skills
- Strategic Planning
- B2b
- Digital Marketing
- Marketing Management
- Start-Ups
- Creative Direction
- Email Marketing
- Advertising
- Strategy
- Strategic Partnerships
- Strategic Communications
- Brand Development
- Event Planning
- Account Management
- Marketing Strategy
- New Business Development
- Marketing
- Public Relations
- Press Releases
- Integrated Marketing
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