Michelle Lee

About Michelle Lee

As a strategic sales and account director, I’m passionate about building trust through authentic relationships and navigating complex challenges with strategic insight. Throughout my career I’ve partnered with Fortune 500 companies to lead high-impact initiatives, driving engagement, delivering exceptional marketing experiences, and producing measurable business results. Currently as an Account Director at Enterprise Events Group (EEG), I lead strategic event programs for global brands, delivering memorable experiences worldwide.My past experiences include:• BI WORLDWIDE – Led enterprise business development, designing custom programs that inspired performance across employees, sales, channels, and customers.• Notified – Managed a multimillion-dollar portfolio, consistently surpassing sales targets through strategic digital and hybrid event solutions.• Opus Agency – Led the execution of events, managing seven-figure budgets and collaborating with cross-functional teams to deliver impactful, inspiring experiences on a global scale. Outside of work, you can find me on the yoga mat, enjoying long walks with my dog, and planning my next travel adventure with my family. Whether it’s a weekend getaway or exploring a new destination, I am always seeking fresh perspectives and meaningful experiences.Let’s connect if you’re into experiential marketing, strategic partnerships, or just want to swap travel tips!

Experience

1. Account Director

   Enterprise Events Group

   Jun 2025 — Present

   Serve as a trusted client advisor and primary point of contact, driving the strategy and execution of elevated event experiences that deliver measurable business outcomes and attendee engagement.• Own the end-to-end EEG experience across a portfolio of accounts and programs, ensuring seamless execution and exceptional quality.• Lead cross-functional teams across Operations, Registration, Web Development, Event Technology, Travel, Sponsorship, and Finance, driving alignment and optimizing performance from concept through execution.• Direct all aspects of program delivery, including SOWs, contracts, creative and digital development, vendor management, production, and on-site execution.• Manage multi-million dollar budgets to ensure financial accountability and achieve strategic goals.• Mentor and develop team members while fostering strong leadership, accountability, and clear communication across clients and internal stakeholders.

Education

• UCLA

  Bachelor of Arts, Sociology

• FIDM

  Merchandise Marketing