Michelle Park
Healthcare Product Marketing Lead for UST
- Role
- Healthcare Product Marketing Lead at UST
- Location
- Norfolk City County, VA, US
- LinkedIn followers
- 500 followers
About Michelle Park
Established product marketing lead and trusted advisor with nine years of experience…
Experience
Healthcare Product Marketing Lead
May 2021 — Present · US
Lead development of go-to-market (GTM) plans for new health IT solutions in customer engagement, SDoH data and interoperability and drive the go-to-market (GTM) strategy for new digital health solutions in highly competitive markets, working alongside cross-functional teams, partner companies and industry analysts to ensure alignment with both brand and product Synthesizes market, trend and customer data to inform decisions that increased revenue and drove growth—establishing account-based marketing (ABM) campaigns and microsites that generated a net-new sales pipeline in excess of $200M Collaborate with internal and external stakeholders, including media, analysts, partner marketing and CEOs of subsidiary companies to advance strategic marketing objectives and highlight key opinion leaders
Education
Fordham University
Bachelor of Arts (BA)
William & Mary – Raymond A. Mason School of Business
MBA
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