Michelle D.

Copy Lead (Embedded Apple) @Critical Mass

Calgary, AB, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Copy Lead (Embedded Apple) @Critical Mass

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Calgary, AB, CA

Lead a team of copywriters embedded on Apple\'s Marcom team and write copy for transactional projects.

EDUCATION

2006 — 2008

Southern Alberta Institute of Technology (SAIT)

Honours Diploma in Journalism Arts, Print Media Major

2008 — 2012

University of Calgary

Bachelor of Communications Studies, Communications

SKILLS

ResearchWritingAdobe Creative SuiteNonprofitsEvent PlanningCorporate CommunicationsEditingSocial MediaSharepointStakeholder EngagementGraphic DesignIntegrated MarketingStrategic CommunicationsBloggingWeb Content ManagementWeb ContentNon-ProfitsVertical ResponseMarketing CommunicationsFacebookCommunicationGoogle AnalyticsEditorialDrupalMarketingCopy EditingPublic RelationsInternal CommunicationsAlfrescoNewslettersMedia RelationsSocial Media MarketingWordpressPress ReleasesSpeech WritingTwitterFacebook MarketingSalesforce.comCopywritingConstant Contact

ABOUT MICHELLE D.

Content strategist and UX writer. Passionate about data, AI, and inclusive language.13+ years of diverse experience crafting brand stories that inspire people to take action—whether it\'s to give, buy, download, RSVP, or something else entirely.I thrive in creative environments and love collaborating with curious minds. Oh, and I\'ll also notice a missing apostrophe.Broadly: In-house at tech and nonprofit companies; agency work across retail, automotive, hospitality, and healthcare sectors.

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Michelle D. — Copy Lead (Embedded Apple) at Critical Mass in Calgary, AB, CA | Unifers