Michelle Coates
Senior Director, Digital Product Management @Travel + Leisure Co.
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WORK HISTORY
Senior Director, Digital Product Management @Travel + Leisure Co.
Leading a team of Product Directors to build global, high-quality and relentlessly-focused products. Working across the enterprise ensuring a holistic vision of Travel + Leisure Co.’s Digital Properties and the end-user consumer experience. Leading cross-functional teams in digital, development, business teams, brand and digital marketing aligning the vision and roadmap to meet best practices and ensuring work streams meet and exceed defined goals, budgets and deadlines. Developing a view of all Travel + Leisure Co. digital product lines as one enterprise roadmap and help Travel + Leisure Co. move their goals forward. • Manage a team of Product Directors and Managers to lead the ideation, design, technical development, and launch of platforms as a service, integrations and, ultimately, the monetization of consumer experiences • Lead Discovery and Mobile Application strategy and feature development • Lead and evolve digital capital planning process, working with extended teams and key stakeholders • Lead cross-functional working groups compromised of UX professionals, marketers, analysts and developers. • Establish shared vision across the company by building consensus on priorities leading to product execution with peer groups and Senior Leadership. • Facilitate regular Digital Product Roadmap/Portfolio review with Leadership Teams to action on, highlighting key details to inform their decision making process • Own and manage internal budgeting workflow and pipeline planning • Engage with internal and external partners to assure proper resource planning and providing comprehensive briefs for estimations • Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction • Define and analyze metrics that inform the success of products • Collaborate with Personalization team to ensure the user experience supports and aligns with marketing and user profile to deliver a connected experience
EDUCATION
University of San Francisco
Master Internet Marketing Certificate, Internet Marketing
University of Central Florida
Bachelor of Arts, Political Science; International Relations and International Law
SKILLS
ABOUT MICHELLE COATES
Results driven management professional with 15+ years of experience in multiple marketing…
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