Michelle Cheney

About Michelle Cheney

Hello. And welcome to my LinkedIn profile. Thanks for stopping by.I\'m a creative thinker with a diverse background in building brands and growing businesses. I have 25 years of experience in brand strategy, consumer insights, integrated marketing communications, events and promotions, market research, and performance measurement. I’ve worked at large organizations, small ones, and everything in between. The same goes for my clients. They include some of the most well-known brands in the world, start-ups, and everything in between.I began my professional journey in the “traditional” world but grew up during the digital revolution. This means I can work easily across all channels to develop integrated marketing communications plans. You know, the right channels for the right reasons. Oh, and I\'m not a fan of the tactics-in-search-of-a-strategy approach to marketing. Objectives. Strategy. Ideas. Tactics. In that order. In fact, I\'ll go so far as to say there isn\'t a communications channel that I haven\'t touched at least once in my career. I also think that’s what sets me apart. Why does this matter? Because all of the things that I\'ve done, and all of the things I do, make me who I am and give me the inspiration and energy to come up with ideas that solve problems.To learn more about me, please feel free to grab a cup of coffee and swing by my website at include:+ Consumer Packaged Goods+ Consumer Durables, DIY & Building Products+ Non-Profit & Government+ Retail+ Fintech, SaaS & TechnologyExperience in both B2C and B2B marketing.

Experience

1. Director, Marketing

   Empirical Consulting Solutions

   Dec 2020 — Present

   Empirical Consulting Solutions is a management consulting firm focused on helping clients overcome the hurdles that prevent them from growing. We take the time to understand your issues, build a plan forward and then work shoulder-to-shoulder through implementation. Our experienced senior-level consultants know how to provide guidance across multiple functional areas including sales, sales operations, marketing, HR, finance, leadership, supply chain, distribution, change management and more.

Education

• The University of Texas at Austin

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  1994 — 1997

• The University of Texas at Austin

  Bachelor of Business Administration - BBA, Marketing

  1989 — 1993

• Emlyon Business School

  Master of Business Administration - MBA (CESMA MBA), International Marketing

  1995 — 1996

Skills

• Interactive Advertising
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Digital Marketing
• Brand Development
• Brand Architecture
• Digital Strategy
• Government
• Integrated Marketing
• B2b
• Marketing
• Customer Insight
• Creative Strategy
• Advertising
• Interactive Marketing