Michelle Lawson

Lead Marketing Operations Manager @Dynatrace

Boston, MA, US

Creates, maintains and optimizes scalable processes to ensure best practices around lead scoring, lead tracking, lead enrichment, lead segmentation and lead acquisition are followed • Subject matter expert who collaborates with business stakeholders on internal data, technical processes and solution approaches • Partners with stakeholders including the Business Systems, Sales Operations and SDR teams to maintain alignment on lead management and underlying technical infrastructure • Actively looks for opportunities to drive incremental value and anticipate future business needs to continuously improve efficiency and throughput • Gathers, understands and executes upon business/stakeholder requirements and project manage complex lead lifecycle projects • Works closely with the Marketing teams to create and analyze lead and campaign reports to determine performance, ROI and business impact on a weekly and ad-hoc basis • Documents business scenarios, customer journeys and expected outcomes - mapped to requisite data and automation capabilities solutions • Applies new standards and processes in regard to enrichment, net new data, and data governance as a whole for the Marketing org • Researches and implements new Marketing technology and enables Marketers

Endicott College

MBA, Marketing/Marketing Management, General

Endicott College

BS, Sport Management