Michelle Laque Johnson

About Michelle Laque Johnson

Best-selling Author of \"Walking the Way of the Cross for Caregivers: How To Cope…

Experience

1. Director of Communications

   EWTN

   Mar 2008 — Present · Birmingham, AL, US

   Work with EWTN\'s CEO and President to determine messaging and the most effective ways to communicate the Network\'s mission and events to the public. Highly skilled in maximizing the diverse contemporary communications media available, including video & conventional press releases, social media campaigns & advertising, publication of a weekly electronic newsletter & corporate blog, & outreach efforts, with an emphasis on the cultivation of excellent relationships with the press and the public.+Routinely secure press placements for EWTN in broadcast & cable television, radio and print in every major outlet in the U.S. and abroad.+Anchor EWTN\'s on-air social media desk live from Birmingham, AL during the annual broadcast of the March for Life in Washington, D.C.+Promote Network\'s social media efforts on radio, interviewed actors and directors during premieres of “Woodlawn” and “Mom\'s Night Out,” and guested on two week-long television series on EWTN.+Determine content for many of EWTN\'s largest promotional pieces, including a revamped “Wings,” EWTN\'s weekly e-newsletter, which reaches almost subscribers.+Staged a press event with EWTN\'s CEO and the Bishop of Birmingham after a series of tornadoes devastated Alabama. Directed filming of the event with disaster victims, which included handout of worth of donated clothing. Filmed & photographed this event and scenes of EWTN employees cleaning up the debris, & secured musical rights to a song by a well-known music artist. Resulting music video helped the Bishop raise over $1 million for the Diocese\'s disaster relief fund.+Launched social media campaigns which grew EWTN\'s flagship Facebook page to fans, 100% in the past two years.+Adept at use of live streaming, which reached more than 3,200 viewers during the Pope\'s visit to America.+Created Network\'s first Online Press Room.+Represent Network at community events & spearhead participation in annual Habitat for Humanity builds.

Education

• Notre Dame of Maryland University

  B.A., English

  1971 — 1975

• Northwestern University

  MSJ, Journalism

  1987 — 1988

• San Diego State University

  MS, Industrial/Organizational Psychology

  1979 — 1981

Skills

• Social Media Strategist
• Social Media Marketing
• Editorial
• Writing
• Copywriting
• Journalism
• Social Media
• Editing
• Broadcast
• Advertising
• Magazines
• News Writing
• Email Marketing
• Freelance Writing
• Feature Articles
• Wordpress
• Newspaper
• Fundraising
• Blogging
• Copy Editing
• Marketing
• New Media
• Interviews
• Press Releases
• Promotions
• Video Editing
• Speech Writing
• Public Relations
• Web Content
• Television
• Proofreading
• Media Relations
• Publishing
• Event Planning
• Radio
• Nonprofits
• Newsletters
• Web Content Writing
• Video
• Publications