Michelle Korson

VP Strategy @dentsu

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2021 — Present

VP Strategy @dentsu

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Strategy lead for dentsu’s Green Thread team supporting Manulife Global

EDUCATION

2001 — 2003

Schulich School of Business - York University

MBA, (Marketing, Strategy, Int'l Business)

1996 — 1999

Ryerson University

BCOM, Marketing, Hospitality & Tourism Management

1998 — 1999

Tecnológico de Monterrey

Bachelor of Commerce - BCom / Int’l Exchange, Marketing/Marketing Management, General

2002 — 2003

Universidad Adolfo Ibáñez

International MBA (IMBA) exchange in Chile, Marketing, Strategy

SKILLS

Upsell/Cross-SellSocial Media MarketingStrategic PartnershipsStrategic CommunicationsStrategyMarketing CommunicationsStrategic ThinkingAnalyticsPublic RelationsBusiness StrategyMarketing ResearchFinancial ServicesBudgetsCustomer Exeperience DesignB2b MarketingReport WritingPartnershipsLead GenerationVendor ManagementDirect & Digital MarketingAnalytics & ReportingSegmentationGroup PresentationsStrategic PlanningProgram ManagementManagementSponsorshipsSponsorshipMarketingBrand ManagementCross-Functional Team LeadershipCustomer InsightInternal MarketingEmerging MarketsSegment StrategyEvent ManagementPartnership NegotiationCampaign DevelopmentCustomer ExperienceB2c Marketing

ABOUT MICHELLE KORSON

Global, results-oriented marketing and strategy leader with a proven track record of building, managing and growing new brands. Seasoned management professional with 20 years of experience in service industries – domestic & international/emerging markets. A collaborative and innovative leader with expertise in the planning, development and execution of fully integrated, multi-channel business and marketing strategies (B2B & B2C). A strategic thinker passionate about finding creative solutions to challenging problems. Proven ability to identify, communicate and execute high-value business opportunities and strategic alliances.Specialties: Strategic PlanningBrand Strategy Segmentation Strategy Communication StrategyDigital Marketing Strategy Social Media Management Campaign DevelopmentSponsorships & AlliancesBudget Oversight / P & LCustomer Experience/Customer JourneyProduct/Program Launches Agency & Vendor ManagementCross-Functional LeadershipPeople Development Change ManagementFinancial Services FintechFluently Bilingual (Spanish)

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Michelle Korson — VP Strategy at dentsu in Toronto, ON, CA | Unifers