Michelle K. Godfrey
Manager, Brand and Marketing Production @Health Alliance Plan
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WORK HISTORY
Manager, Brand and Marketing Production @Health Alliance Plan
Troy, MI, US
Leading a team of marketing and creative services professionals at Michigan\'s home for health insurance.
EDUCATION
Northwestern University - Kellogg School of Management
Certificate, Media Management
Purdue University
B.S., Industrial Technology
Lawrence Technological University
M.S., Operations Management
Northwestern University
M.S., Integrated Marketing Communications
SKILLS
ABOUT MICHELLE K. GODFREY
I’m a senior marketing and operations professional with more than 20 years of expertise in Fortune 50 high-tech and consumer companies. I excel in developing and executing strategic marketing programs, driving both B2B and B2C initiatives. My expertise includes integrated marketing communications, strategic planning, and program management, with a strong focus on delivering projects on time and within budget. I am deeply inspired by developing processes, governing brand standards, and cultivating human potential in the era of AI. As a DEI advocate, I strive to foster inclusive environments and empower teams to achieve operational and creative excellence. Who am I?• Organic relationship builder• Connector of people and ideas• Resourceful and resilient• Coach and mentor CLIFTON STRENGTHS THEMES:Activator | Input | Responsibility | Learner | Self-Assurance ESTJ
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