Michelle Tan
Lead Product Designer @Yelp
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WORK HISTORY
Lead Product Designer @Yelp
Toronto, ON, CA
In my current role, I lead strategic design initiatives across the business and consumer side of Services from vision to execution. Recently, I worked on targeting conversation quality & engagement through an AI-powered response quality badging (enabled positive behavioral flywheel with top-rated businesses seeing +11.5% increase in quotes shared and 1.59% more originating projects). Other projects: validating strategy for emergency hiring use cases, booking capabilities. I\'m also invested in elevated design org capabilities as an educator, mentoring designers on influencing product roadmaps and executive communication, with participants producing artifacts that fed directly into annual planning.
EDUCATION
Anglo-Chinese Junior College, Singapore
Arts
National University of Singapore
Bachelor of Arts (B.A.), New Media major, Technopreneurship minor, Interactive Media Development minor
NUS Overseas Colleges
NOC Silicon Valley Batch 31 (NCSV31)
SKILLS
ABOUT MICHELLE TAN
I’m a product designer who thrives on solving complex systems problems and shaping products that balance user needs with business impact. At Yelp, I’ve led design for high-stakes, multi-team initiatives—such as improving lead quality through privacy-forward features that unlocked 25% YoY revenue growth and drove 4× contribution from emerging markets.My approach combines structured problem framing, research-driven insights, and cross-functional influence to align diverse stakeholders on a shared vision. Whether it’s introducing AI-powered features that reward quality behaviors, or validating net-new use cases for VP+ audiences through rapid prototyping and user research, I bring clarity and momentum to ambiguous spaces.Beyond shipping impactful solutions, I care deeply about elevating the craft of design. I co-led an internal course, Influencing Product Decisions, mentoring designers on strategic thinking, roadmap planning, and executive communication—skills that directly inform product direction.
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