Michelle Jeffcott
Head of Income Generation @Walking Scotland
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WORK HISTORY
Head of Income Generation @Walking Scotland
Stirling, GB
As a member of Walking Scotland’s senior leadership team, I lead the strategic direction and delivery of all income generation for Scotland’s national walking and wheeling charity. My work is driven by a single purpose: enabling communities across Scotland to lead healthier, more active, and connected lives.I developed and am implementing Walking Scotland’s first Income Generation Strategy (2025–2030), aligning funding with our mission and impact goals. I established a dedicated fundraising function and am embedding a culture of income generation across the organisation, ensuring sustainability and growth for the long term.I oversee the growth and integration of key programmes, including the Step Count Challenge and Walk at Work Award, ensuring that every initiative delivers measurable health, social, and environmental outcomes.A key part of my role is building and nurturing partnerships across the public, private, and third sectors to develop innovative income streams, strengthen organisational influence, and deliver real-world impact for communities.If you are exploring ways your organisation can deliver CSR objectives while making a lasting impact on communities across Scotland, I’d be delighted to connect: m••••••••@walkingscotland.org.uk
SKILLS
ABOUT MICHELLE JEFFCOTT
I’m the Head of Income Generation at Walking Scotland, where I lead fundraising and partnerships that create safe, accessible pathways connecting people to their communities.My career journey has been shaped by resilience, purpose, and a relentless focus on impact. I’ve worked across multiple charities and organisations, helping teams grow income, build strategic partnerships, and deliver transformational projects.I believe in the power of movement both literal and metaphorical to change lives. Every path we build, maintain, or improve is a step toward health, connection, independence, and opportunity for communities across Scotland.I thrive on challenges, and I bring courage, creativity, and authenticity to leadership. I’m passionate about turning ambitious ideas into real-world outcomes, whether through innovative fundraising strategies, team development, or building partnerships that last.Outside work, I’m motivated by family, personal growth, and the belief that the most meaningful impact often starts with one person daring to walk the path alone and then helping others to join.
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