Michelle Jacobs

About Michelle Jacobs

Creative Leader / ACD with a decade of experience crafting integrated brand experiences for global tech leaders, including Apple, Google, Samsung, ServiceNow, Ancestry, and more. I specialize in creative direction with a focus on branding, digital design, UX, video production, and end-to-end campaigns. As a creative lead, I balance creativity with operational excellence and enablement.From earning a degree in Chemical Engineering to serving in the Peace Corps, I have lived many professional lives that allow me to meet the specific demands of any moment. I don’t just design for the current need, I architect for what\'s next. If I haven’t done it before, I\'ll find a way to figure it out. and then over-deliver. Currently, I lead the in-house creative function at Contentstack, where I transitioned a fragmented agency model into a cohesive, multidisciplinary design team. I built our internal team of graphic and motion designers from the ground up, moving away from freelancer reliance to drive efficiency and brand consistency. Beyond directing global brand expressions and major user events like ContentCon, I architected a scalable Design Operations system. This included a shared Figma brand kit and a self-service Brand Hub, which enables the entire company to move faster without sacrificing quality.Expertise in Figma, Adobe Creative Suite, Art Direction, Creative Leadership, Branding & Identity, Website Design, Digital Product Design, Publication Design, and Social Media.Experience in Motion Graphics, Video Editing, Photography, Illustration, Creative Ops & Strategy.

Experience

1. Associate Creative Director Design Lead

   Contentstack

   Aug 2025 — Present

   In my first year at Contentstack I pivoted from an individual contributor role to the head of the design team. I transformed creative services from a fragmented, on-demand production model into a cohesive in-house team. I developed a design operations system that enables consistent, quality creative output across the team and company. I direct all creative expressions out of brand, including video, and am responsible for all event design needs for our user events, ContentCon US and ContentCon EMEA, as well as our internal all company kickoff. Highlights from 2025:Built our in-house design team from the ground up. Transitioned work from a distributed network of freelancers/contractors to a multidisciplinary internal team of 2 graphic designers and 2 motion designers.Established scalable design operations: Strengthened and expanded the foundational design ops system to improve consistency, throughput, and collaboration.Created repeatable assets and standards: Developed reusable templates and libraries to speed up production and reduce rework.Implemented a shared Figma brand kit: Set up an accessible, cross-team Figma brand kit to ensure brand alignment and streamline execution.Launched self-service and enablement: Envisioned and built a self-service/enablement model so teams can move faster with the right tools, guidance, and resources. Built the Brand Hub to house all brand assets and feature newly released templates and resources.Successfully launched a rebrand in three months. I wish I was kidding!Concept, art direct, organize, plan and oversee execution of all design collateral for our user events in the US and EMEA. Executed fully in-house.

Education

• FIDM

  Associate’s Degree, Graphic Design

  2015 — 2017

• The Ohio State University

  Bachelor of Science, Chemical Engineering

  2009

Skills

• Peoplesoft
• Graphic Design
• Adobe Illustrator
• Microsoft Technologies
• Training
• Testing
• Dreamweaver
• Unix
• Java
• Adobe Photoshop
• Teaching
• Chemical Engineering
• Adobe Acrobat
• Basics of Unix
• Microsoft Office
• Html5
• Constant Contact
• Web Design
• Sql
• User Interface Design
• Data Analysis
• Product Design
• Adobe Creative Suite
• Photography
• Mac Os X Server