Michelle Hutchings

Social Media Manager & Events Coordinator @Harley-Davidson Motor Company

Louisville, KY, US

Social Media Manager & Event Coordinator | Bluegrass Harley-Davidson | Louisville, KYSocial Media & Event Planner. I coordinate and execute marketing strategies, events, and social media activities specific to Bluegrass Harley-Davidson that aligns with corporate objectives and strategies to drive increased traffic, member participation, and sales. Design and develop promotions for the website, text program, social media accounts, e-newsletters and print.Duties and Responsibilities Included but not Limited to:· Update dealership website events calendar regularly and additional changes as necessary. All dealership and HOG Chapter events should be included· Post and promote dealership and events on social media; capture photography and leads at events· Professionally promote the dealership’s products and services to attract new customers and/or target markets· View and update social media sites, engaging with comments· Coordinate schedule of postings for Social Media sites (Facebook, Instagram, etc.) to properly post and perform advertising efforts in order to maximize exposure for Bluegrass HarleyDavidson2· Coordinate weekly communications to support promotions and events· Promote events in all phases of the sales process actively invite customers and prospects to suitable event· Contact customers using mailing lists, e-Newsletters, call blasts, text blasts, social media and personal follow-up to encourage additional sales, maintain customer relationship, and ensure customer satisfaction.· Plan and execute dealership events large and small both onsite and offsite· Book all event vendors and promotional specialists and communicate with them regularly· Participate in planning of annual calendar of events· Shop for supplies for all events, set up tables, event areas, food preparation· Actively participate at events while ensuring staff and volunteer levels are met for all special events

Savannah College of Art and Design

Sound Design, Music Performance

The University of Georgia

BFA, Experimental Media, New Media, Video Art, Interdisciplinary Art, New Media