Michelle Homes Craig

About Michelle Homes Craig

Strategic marketing communications leader and business partner—guiding integrated strategies, programs, messaging, and campaigns that engage target audiences, unify the company \"voice,\" position the company as a thought leader, and drive awareness, demand and ROI. I am also a trusted partner to executives on high-stakes challenges, initiatives, and crises, helping to craft high-impact solutions in a rapidly evolving environment. Earlier roles included senior corporate communications and agency roles, working with start-ups and established global companies in the tech sector, and leading creative programs with results beyond expectations. Beyond strategy and content, I have also consistently emphasized operational and team excellence, finding ways to introduce rigor, efficiencies, and best practices, and guiding and developing talented communications professionals to deliver exceptional performance.Specialties include: Marketing communications strategyIntegrated marketing strategy and campaignsCorporate messaging and positioning Corporate Communications Executive communicationsProduct marketing strategy and execution Thought leadership Strategic public and media relations Analyst/influencer relationsSocial media strategy and engagementCrisis and issues management

Experience

1. Vice President, Thought Leadership & Integrated Marketing

   Sap Concur

   Jan 2021 — Present

   Lead integrated, multi-channel global thought leadership strategy across SAP Concur Crafted marcom plan, narrative and channel messaging for new SAP Enterprise Adoption business, with content used internally and externally to drive awareness and demand. Play key role on cross-functional business planning related to product opportunities and issuesPartnered on planning and execution of annual Travel Industry Summit, including thought leadership content, speakers, messaging, and agenda; attracted 2100 people globally for live sessions with strong audience engagement and positively influenced perception of SAP ConcurDrove holistic communications plan on the SAP Concur integration into SAP including narrative and core messaging

Education

• University of Washington

  Communications, Speech Communications

Skills

• Digital Marketing
• Blogging
• Leadership
• Social Media Marketing
• Strategy
• Leadership Development
• Social Media
• Marketing
• Public Relations
• Media Relations
• Management
• Marketing Strategy
• Corporate Communications
• Strategic Partnerships
• Strategic Communications
• Marketing Communications
• Crisis Communications
• Start-Ups