Michelle Smith

Event Production Manager @DriveShopUSA

US

Automotive marketing manager, working with clients such as: General Motors, Mazda, Kia, Audi, Mercedes, and FCA. Taking an active Role in all channels (marketing, finance, creative, media, research, sponsorship, and activation) from planning to completion• Create Run of Show, coordinate logistical details such as travel, footprint, power, catering etc.• Led the execution of over 175 events across the country. Type of events include sporting events, trade shows, conferences, and festivals• Successful leadership of teams and events led to requests from clients to manage events• Provide training and management for teams up to 40+ product specialists, in-vehicle hosts, and promotional specialists• Develop and track appropriate metrics to evaluate and report on effectiveness of activities. Including recommendations for future activities/shows, expense reports, data entry, time sheets, photo recap, and event reporting in a timely manner• Increase in average vehicles purchased from consumers who participated in our activations • Responsible for building, growing, and maintaining relationships with clients, agencies, and vendors to support current programs and grow potential new business