Michelle H. Lee
Brand & Product Marketing at Viki | x King & Warner Bros.
- Role
- Director of Brand & Product Marketing at Rakuten Viki
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Michelle H. Lee
Full-stack product marketer with 13+ years of experience launching B2C products and marketing campaigns for major brands in gaming and film. I\'m passionate about understanding what audiences want and using those insights to build innovative digital experiences that excite and engage consumers. I thrive in agile, high-growth teams in start-up environments and am driven by the desire to constantly learn. Big fan of pop culture, new experiences (currently: attempting singing lessons), and fostering rescue dogs. Specialties: product marketing, go-to-market strategy, positioning & messaging, loyalty and retention, brand & content strategy, lifecycle marketing, storytelling, market research
Experience
Director of Brand & Product Marketing
May 2023 — Present · San Francisco, CA, US
Education
University of Southern California
BS, Business-Cinematic Arts
Skills
- Creative Direction
- Account Management
- Press Releases
- Digital Media
- Marketing Budget Management
- Film
- Public Relations
- Business Strategy
- Creative Strategy
- Project Management
- Event Planning
- Digital Marketing
- Marketing Communications
- Social Media
- Creative Writing
- Advertising
- Branding
- Corporate Communications
- Event Management
- Entertainment
- Storytelling
- Publicity
- Social Networking
- Social Media Marketing
- Marketing
- New Business Development
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