Michelle Helme Dickinson
Smb Marketing Manager @BT Group
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WORK HISTORY
Smb Marketing Manager @BT Group
Manchester, GB
Responsible for managing and prioritising the SMB marketing plan and leading cross-functional marketing squads to deliver it. Central point of contact for the SMB segment, interlocking with key stakeholders across the segment and the marketing team to drive brilliant commercial outcomes. I support the annual planning process aligning with commercial and Proposition’s teams and manage a performance framework to track and monitor maximum ROI.
EDUCATION
University of Nottingham
2:1 BA Honours, Sociology
CIM | The Chartered Institute of Marketing
Postgraduate diploma, CIM Postgraduate Diploma in Marketing
ABOUT MICHELLE HELME DICKINSON
A results driven and commercially minded marketing manager with extensive experience in brand and campaign strategy. A creative and strategic thinker who puts the customer at the heart of the plan. Excellent leadership and stakeholder management skills with a proven track record of developing and executing campaigns that deliver business success.
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