Michelle Haven
Product Marketing & Business Planning Exec | Driving Growth & Category Leadership
- Role
- Head of Portfolio Product Marketing at Qualtrics
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Michelle Haven
I help companies scale by building product marketing strategies that don’t just launch — they lead. Over the past 18+ years, I’ve built and led product marketing and strategy teams that turned emerging ideas into market‑defining businesses. My passion lies in shaping GTM strategies, pricing models, and category‑defining products that inspire customers and empower teams.I thrive at the intersection of strategy and execution — partnering with C‑level executives to set vision, while ensuring launches land with impact. Along the way, I’ve guided organizations through AI transformations, created playbooks that strengthened win rates, and led teams through leadership transitions without missing momentum.Colleagues describe me as someone who can see what’s ahead and turn vision into action. I rally cross‑functional teams, move fast, and build trust that accelerates impact. I’ve led global teams, influenced executive investment decisions, and served as Interim VP to stabilize and scale organizations during pivotal moments. What excites me most is building talent: coaching PMMs into confident leaders, fostering curiosity, and creating cultures where innovation thrives.My leadership philosophy centers on clarity, customers, and culture. I believe PMM teams thrive when goals are well‑defined, insights drive decisions, and experimentation is encouraged. My career journey reflects three consistent themes: applying customer and market insights to shape compelling strategies, designing systems that enable collaborative problem‑solving, and cultivating a high‑performance, coaching‑driven culture where people can do their best work.
Experience
Head of Portfolio Product Marketing
Jun 2024 — Present · Seattle, WA, US
Manager of managers responsibility for leading an organization of PMMs responsible for Monetization & Performance, Customer & Market Intelligence (ICPs, win/loss), GTM Scale Operations, and Platform (AI Agents).Under my leadership, we launched Qualtrics Edge (Synthetic AI panels), Experience Agents (AI Agents), and other Qualtrics AI‑powered capabilities across the XM portfolio. These drove high double digit millions $ACV outcomes for the company and redefined our market position. From mid‑2024 to mid‑2025, I was appointed into the role of Interim VP, Head of Product Marketing, reporting directly to the CMO during a critical leadership transition. During this time, I stabilized and scaled the PMM function across three product lines and 25+ PMMs while positioning the company at the forefront of AI innovation. In July 2025, I was selected by the CEO, COO, CFO, and CMO to lead the company’s annual planning process for 2026 — bringing structure, analytical rigor, customer focus, and cross functional leadership to accelerate company growth.
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration - BBA
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