Michelle Payne-Harthill

Founder CEO @Harthill Marketing Services

Orange County, CA, US

Recognized/Recipient - Top 50 Women in Business of 2019! Award: Best Full Service Shopper Marketing Agency 2016!Strategic visionary, executive leader who has built a successful career on the foundation of strong client relationships, problem resolution, implementation and business development, strong communication, negotiation skills, strategic planning and processes for globally known CPG organizations, Military Commissaries and Exchange retailers. Develop and implement shopper marketing promotions aligned with sales objectives that will generate/build brand awareness, therefore driving sales through a strong in store presence, providing an all inclusive solution to include various digital programs via gift with purchase initiatives, digital contests/sweepstakes, display elements/printed materials, and media buying. Developing and leading national brand building marketing and sales initiatives and campaigns for innovative products and services in health & wellness.Brand development & consumer awareness of our unique brands through strategic marketing, public relations, social media and/or advertising efforts aligned with overall objectives.Communicate sales and marketing tactics with retailers, distributors and/or brokers on clients behalf ensure strategy is implemented down to store level.Develop strategy aligned with objectives/ social media marketing and advertising campaign to include overall coordination and day to day management including content production, graphic design, content management, set up/monitoring of targeted advertising campaigns, email marketing, digital marketing, public relations and more.

Webster University

Bachelor of Arts (B.A.)