Michelle Tyler

About Michelle Tyler

Because you are alive anything is possible.\"- Thich Nhat Hanh

Experience

1. Social Media Content & Strategy

   Genuine Ginger

   Jun 2014 — Present · US

   Food & beverage organic social media marketing with a focus on strategy, custom content and community engagement- Develop content strategy and brand pillars to increase effectiveness of social media marketing- Create content calendars to ensure diversity in content creation, organization and client approvals- Create brand-integrated photo content- Create engaging, branded videos- Develop recipes featuring branded products- Coordinate co-branded giveaways to increase engagements and encourage follower growth- Build influencer relationships to develop branded, engaging content to extend reach and brand awareness- Provide monthly social media analytics to develop brand-specific best practices- Develop on-brand FAQ to support seamless community management- Manage social media communities like a champ.

Education

• California State University, Long Beach

  Bachelor of Arts (B.A.), Psychology and English

  2003 — 2008

• Art Institute of California, Orange County

  Associate of Science (A.S.), Culinary Arts

  2004 — 2005

Skills

• Quality Assurance
• Time Management
• Recipe Development
• Public Speaking
• SEO
• Strategy
• Brand Management
• Marketing Strategy
• Videography
• Fact-Checking
• Marketing Communications
• Facebook
• Social Analytics
• High Level of Initiative
• Food & Beverage
• Customer Service
• Event Management
• Writing
• Communication Skills
• Food Styling
• Marketing
• Copy Editing
• Budgeting
• Photography
• Public Relations
• Communication
• Teamwork
• Digital Marketing
• Organizing
• Blogging
• Proactive Self-Starter
• Microsoft Office
• Microsoft Excel
• Editing
• Chef
• Leadership
• Budgets
• Email Marketing
• Creative Writing
• Brand Implementation