Michelle Hacunda

About Michelle Hacunda

I’m a fractional content marketing and thought leadership partner for B2B health, life sciences, and SaaS teams that want content to earn trust and support growth. Most of the teams I work with have real expertise, smart people, and plenty to say. Where things tend to break down is translating that knowledge into clear, credible content that buyers can understand, trust, and remember. That’s where I come in. I help shape the narrative, develop strong points of view, and turn complex, technical ideas into content that holds up over time.I bring 14+ years of experience across medical device, healthtech, biotech, biopharma, and B2B SaaS, with a mix of in-house roles and embedded consulting work. That background allows me to step in quickly, align stakeholders, and move work forward without unnecessary complexity.I’m typically brought in for:• Content marketing strategy and execution• Executive and founder thought leadership (including LinkedIn)• Messaging and narrative development• Blogs, newsletters, and social content built for distribution and longevityI work best in longer-term, embedded partnerships and usually support a small number of clients at a time, often alongside internal teams or agencies. m••••••••@gmail.com

Experience

1. Fractional Marketing Consultant

   621 Consulting

   Sep 2022 — Present · San Francisco, CA, US

Education

• Bridgewater State University

  Bachelor of Arts (B.A.), Communication Studies; Minors: English and U.S. Ethnic Studies

• Emerson College

  Master of Arts (M.A.), Communication Management

Skills

• Blogging
• Social Media
• Copywriting
• Public Relations
• Media Relations
• Corporate Communications
• Social Media Marketing
• Journalism
• Publicity
• Event Planning
• Research
• Internal Communications
• Microsoft Office
• Marketing Communications
• Ap Style
• Writing
• Interviewing
• Storytelling
• Crisis Communications
• Professional Writing
• Customer Service
• Digital Marketing
• Content Strategy
• Web Content
• Digital Communication Strategy
• Social Media Strategist
• Online Communications
• Website Development
• Mobile Marketing
• Video Editing
• Wordpress
• Web Project Management
• Employee Engagement
• Social Media Measurement
• Team Leadership
• SEO
• Audience Acquisition
• Internal Branding
• Corporate Storytelling
• Web Analytics