Michelle Gines

Manager, Digital Strategies @Brainz Magazine

Tampa, FL, US

A seasoned leader responsible for driving digital success through a variety of key responsibilities:Team Leadership: Leading agile, tech teams that include specialists in AEM and Salesforce automation. My role involves guiding and mentoring these teams to achieve exceptional results.Analytical Expertise: Strong proficiency in analytical thinking, allowing me to extract valuable insights from data. I leverage these insights to craft compelling presentations that drive strategic decisions.Customer-Centric Approach: Natural inclination for considering multiple perspectives, especially those of our customers. This customer-centric mindset informs my strategies and ensures that our digital efforts align with their needs and preferences.Business Acumen: Demonstrated strength in business acumen spans various domains, fostering collaboration with cross-functional teams in marketing, sales, UX/UI, customer engagement, and product development. I understand how digital strategies contribute to broader business objectives.KPI Mastery: Well-versed in common Key Performance Indicators (KPIs) and their practical applications. I use these metrics to measure the success of digital initiatives and make data-driven adjustments as needed.Omnichannel Campaigns: Proven track record of developing omnichannel campaign strategies for customer acquisition and retention efforts. This includes a deep understanding of how to engage customers seamlessly across various digital touchpoints.SFMC Expertise: Proficiency in leading teams to create automation and customer journeys using Salesforce Marketing Cloud (SFMC). This enables us to deliver personalized and timely content to our audience.In summary, I am a results-driven Manager of Digital Strategies with a unique blend of leadership, analytical, customer-centric, and business acumen skills. My expertise in SFMC and ability to create omnichannel campaigns make me a valuable asset in driving digital success for your organization.

Northwest Missouri State University

BA- Communications, Business Communications