Michelle Genser

About Michelle Genser

I understand that sales and marketing alignment is critical to driving pipeline and revenue, and so I pride myself on building demand creation strategies that help drive awareness for the 97-99% of the market that’s not ready to buy. I’m passionate about building modern programs that drive a combination of digital marketing initiatives. My leadership capabilities really define who I am. I am a mentor at heart and enjoy watching my team grow and succeed. I provide daily guidance to my team specific to their roles, but I also focus on providing strong career progression. I’m big on strategy and process. I see the big picture. I like ideating on new programs/campaigns and building and executing successful programs. I’m also not afraid to try new ideas, but not at the expense of existing ones. First perfect, capitalize and grow existing ideas and then execute the new ones. And remember, metrics drive all decisions. Period. I’m fiscally responsible. I spend my budget as if it were my own bank account. I also don’t think you need a big budget to be successful. I think you need strong ideas and a great team. When I’m not working or enjoying time with my family, you’ll find me on a tennis or pickleball court. To say I’m a pickleball fanatic would be an understatement.

Experience

1. Chief Marketing Officer

   Community.Com

   May 2025 — Present · Chicago, IL, US

Education

• University of Illinois Urbana-Champaign

  Bachelor of Arts, Advertising

  1997 — 2001

Skills

• Analyst Relations
• Social Media
• Marketing Communications
• Corporate Communications
• Public Relations
• Strategy
• Leadership
• Sales Enablement
• Product Marketing
• Press Releases
• Marketing Strategy
• Crm
• Go-to-Market Strategy
• Messaging
• Strategic Partnerships
• B2b Marketing
• Management
• Lead Generation
• Program Management
• Integrated Marketing
• Marketing
• Salesforce.com
• Demand Generation
• Saas
• Customer Relationship Management (Crm)